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First-party Data Collection

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third party cookies are sentenced to death but google saves them

End of Third-Party Cookies: Stay on track even after Google’s decision

08/10/2024
Enterprise Tag Manager, First-party Data Collection, The Quantum Lounge, Trends

After years hesitating and attempting to find the best option, Google decided to keep supporting  third-party cookies in Chrome. Only adding a…

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Comment Google prépare la fin des cookies tiers

How Google is planning to phase out third-party cookies

31/01/2020
Enterprise Tag Manager, First-party Data Collection

It was becoming somewhat of a recurring question in recent months: was Google going to follow Apple’s example with ITP by waging…

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Vers la fin des cookies ? Commanders Act dit non avec deux solutions

Are cookies soon to be a thing of the past? Not if Commanders Act has anything to say about it with its two solutions.

15/10/2019
Enterprise Tag Manager, First-party Data Collection

The phenomenon of cookies disappearing from websites is a long story that started when tracking made its appearance, without forgetting browsers, add-ons,…

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    • Entreprise Tag Manager
      Trusted First Party Data Collection

      Product Overview Streamline Customer Data Collection Transform, Enrich & Deliver Data Ensure Uninterrupted Data Quality

      Ad Optimization Platform
      Ad Optimization made easy with Adloop

      Product Overview Comprehensive Campaigns Data Hub Single Source of Truth Turn Ad Data into Actionable Insights

      Real-Time CDP
      Customer Profiling & Activation

      Product Overview Holistic View of Customers Centrally Manage Audience Segments Progressively Deploy Personalization Scenarios
  • Use Cases
    • Hot Topics

      Data Collection

      Deploying Server-Side & CAPIs GTM-ready Server-side Integration

      Ad Optimisation

      Data-driven Attribution Challenge Walled Gardens measurement

      Data Quality & Governance

      Extend life of cookies Better data with First Party

      Featured

      Ad Optimisation

      Centralising ad campaigns data Quick & easy dashboards

      Data Quality & Governance

      Leveraging Customer Data protection Improve loading time of mobile apps
  • Resources
    • Downloadables

      Customer Stories Reports & Guides Product Sheets

      Events & Webinars

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      Home Release notes
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